As a site owner, you understand all the features that go into making sure the back end of your online store functions properly. Along with making sure the store is set up so that you can take care of things on the back end, it helps to ensure the site offers the type of experience that your customers will love. As you think about designing your eCommerce platform or possibly revamping an existing one, keep these four aspects in mind. Doing so will ensure your customers continue to seek out your store rather than take their shopping elsewhere.
Plenty of Search Options
You can have some of the best inventory found online, but it serves nothing if you don't make it easy for customers to find what they want. To that end, make sure you offer numerous ways for consumers to narrow the range of their searches and end up with results that are just what they want.
For example, you may have an online shoe store. Make sure that visitors can search using factors like size, color, style, and gender. You may even want to include an option to search based on season or occasion. Making it possible to search by brand won't hurt either.
Easy Display of Images and Details
As consumers find what seems like a likely purchase, make sure they have no trouble learning more about the item. Images should be easy to check out, up to and including the ability to scroll over them and get a closer look. At the same time, you want to include enough information for consumers to know what they're getting and how much the item will cost.
When consumers have tools that help them explore an item in more detail, they will linger on the site for a little longer. Even if they decide that particular item is not for them, the odds that they will check out a similar item on your site rather than going elsewhere are much higher. That's because they like the details and the functions you include.
Uncomplicated Checkout Process
No one want to spend a lot of time checking out once they've settled on their purchases. Your goal is to ensure that your eCommerce platform makes the checkout process as simple as possible. While there is information you must collect in order to ensure the shipping information is entered properly and the payment details are complete, resist the urge to add other elements to the process.
That means no ads for more items while the checkout is in progress. You can use the collected data to send notices of flash sales and other discounts later on. Right now, most consumers want to pay for what they want and know the order is being processed.
Ample Site Security Safeguards
Even as customers want a simple checkout process, they also want to know the information they're providing is secure. You can do that by investing in security software and making sure consumers can readily see that the site is properly protected. That helps create more trust and increases the odds that those consumers will be back to buy more at a later date.
Remember that the design of your online store must appeal to those who will shop there. Add in the need to carry a reasonable inventory and ensure the back end processes help you run the business efficiently, and you will truly have a site that's capable of retaining customers and earning a decent amount of revenue.